Experience You Can Trust

Selling Process

Define your needs

iStock_000009107454SmallWrite down all the reasons for selling your home.

Ask yourself, “Why do I want to sell and what do I expect to accomplish with the sale?”  For example, a growing family may prompt your need for a larger home, or a job opportunity in another city may necessitate a move.

For your goals, write down if you’d like to sell your house within a certain time frame or make a particular profit margin.  Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time frame for the sale.


Ron Buck, Realtor®, has been a real estate broker for over 17 years. He has participated in close to 600 transactions in that time and as a skilled negotiator, Ron Buck works only for his clients’ best interests. If you are thinking of placing your home for sale, give Ron a call. You will be impressed by his integrity and his abilities.

Name your price

Your next objective should be to determine the best possible selling price for your house.

  • Setting a fair asking price generates the most activity from other real estate agents and buyers.
  • Understand the condition of your home, what comparable homes in your neighborhood are selling for, and the overall real estate market in your area.
  • Yes, you may experience difficulty remaining unbiased when pricing your home, so your real estate agent’s expertise is invaluable.
  • Your real estate agent knows what comparable homes sell for in your neighborhood and the average time homes are sitting on the market.
  • If you want a truly objective opinion about the price of your home, you could have a real estate home appraisal. A certified appraisal typically costs a few hundred dollars.
  • Remember: You’re always better off setting a fair market value price than setting your price too high.
  •  Studies show homes priced higher than 3 percent of their market value take longer to sell.
  •  If your home sits on the market for too long, potential buyers may think there is something wrong with the property.
  • Often when homes sit on the market, the seller must drop the price below market value to compete with newer, reasonably priced listings.


Prepare your home

The condition of your home affects how quickly it sells and the price the buyer is willing to offer.

Most of us don’t keep our homes in “showroom” condition.  We tend to overlook piles of boxes in the garage, broken porch lights, and doors or windows that stick.   Your real estate agent can help you take a fresh look at your home and suggest ways to stage it and make it more appealing to buyers.

First impressions are the most important.

_mgxr2MwA home with too much “personality” is harder to sell. 
Remember removing family photos, mementos and personalized décor will help buyers visualize the home as theirs.

Make minor repairs and replacements. 
Small defects, such as a leaky faucet, a torn screen or a worn doormat, can ruin the buyer’s first impression.

Clutter is a big no-no when showing your home to potential buyers.
Remove all knick-knacks from your shelves and clear all your bathroom and kitchen counters to make every area seem as spacious as possible.

Get the word out

Now that you’re ready to sell, your real estate agent will set up a marketing strategy specifically for your home.

In addition to listing your home on the MLS, your agent uses a combination of tactics to bring the most qualified buyers to your home.  Your real estate agent should structure the marketing plan so the first three to six weeks are the busiest.

no55ZccThere are many ways to get the word out, including:

Featured listing on Realtor.com

 Broker Preview

Yard signs
Open houses
Media advertising
Agent-to-agent referrals
Direct mail marketing campaigns

Social Media & Internet Blogging



Receive an offer

When you receive a written offer from a potential buyer, your real estate agent discovers whether or not the individual is prequalified or preapproved to buy your home.  If so, then you and your agent will review the proposed contract, taking care to understand what is required of both parties to execute the transaction.


The contract, though not limited to this list, should include the following:  

magnifying_glass_over_contractLegal description of the property

Offer price & Down payment

Financing arrangements & Deposit amount

List of fees & who pays them

Inspection rights & possible repair allowances

Method of conveying the title & who handles the closing

Appliances & furnishings that will stay with the home

Settlement date & Contingencies

At this point, you have three options

Accept the contract as is 
Accept it with changes (a counteroffer)
Reject it

Remember: Once both parties have signed a written offer, the document becomes legally binding.

If you have any questions or concerns, be certain to address them with your real estate agent right away.

Negotiate to sell

Most offers to purchase your home will require negotiating to come to a win-win agreement. JonRon Real Estate Team is well versed on the intricacies of the contracts used in your area and protects your best interest throughout the bargaining process. Ron Buck, Realtor, knows what all contract clauses mean, what you will net from the sale and what areas are easiest to negotiate.


 A few of the items that are negotiable.  308_wpm_lowres

  • Price & Financing   
  • Closing costs & Repairs   
  • Appliances & fixtures
  • Landscaping & Painting   
  • Move-in date
  • Once both parties have agreed on the terms of the sale, your real estate agent will prepare a contract.


Prepare to close

contract_magnifying_glass__Alamy___Focus_onOnce you accept an offer to sell your house, you will need to make a list of all the things you and your buyer must do before closing.    Ron Buck, real estate professional, can spearhead the effort and serve as your advocate when dealing with the buyer’s agent and service providers.

The property may need to be formally appraised, surveyed, inspected or repaired. Depending on the written contract, you may pay for all, some or none of these items.  If each procedure returns acceptable results as defined by the contract, then the sale may continue.  If there are problems with the home, the terms set forth in the contract will dictate your next step.  You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing.

Important reminder: A few days before the closing, you will want to contact the entity that is closing the transaction and make sure the necessary      documents will be ready to sign on the appropriate date.   Start making arrangements for your upcoming move


Close the deal

“Closing” refers to the meeting where ownership of the property is legally transferred to the buyer.

Your real estate agent will be present during the closing to guide you through the process and make sure everything goes as planned. By being present during the closing, your agent can mediate any last-minute issues that may arise.  After the closing, you should make a “to do” list for turning the property over to the new owners.

Here is a checklist to get you started.  

checkboxCancel electricity, gas, lawn care, cable & other routine services.  

If the new owner is retaining any of the services, change the name on the account.  

Gather owner’s manuals and warranties for all conveying appliances.



If you are thinking of selling in Laguna Niguel or anywhere in South Orange County, Ron Buck, real estate professional with 16 years experience can help you sell your home  The JonRon Real Estate team has the product knowledge and transaction experience to assist you in selling in Laguna Niguel, Dana Point, Aliso Viejo, Laguna Beach, Monarch Beach and Laguna Hills.


Contact Ron Buck, bre 01364665

Keller Williams Realty 01375978