Experience You Can Trust

Services for Sellers

Questions to Ask Your Realtor about Selling a HouseAre you a full-time professional real estate agent? How long have you worked full time in real estate? How long have you been representing buyers? What professional designations do you have?

Knowing whether or not your real estate agent practices full time can help you determine potential scheduling conflicts and his or her commitment to your transaction. As with any profession, the number of years a person has been in the business does not necessarily reflect the level of service you can expect, but it is a good starting point for your discussion. The same issue may apply to professional designations.

home_soldRon Buck, Realtor®, has been a real estate broker for over 16 years. He has participated in close to 800 transactions in that time. This assures you, as a potential client of Ron Buck’s, that you are engaging the services of someone who has “seen it all” in the real estate profession. What is the most important qualification of a Realtor, in your mind? Integrity? Check Ron Buck’s references. Call his past clients. They will all tell you the same thing. Ron Buck, Realtor, is honest, and places your goals above his own. He has marketed and sold all types of properties from condos to 5 million dollar homes.
Is experience in any particular market important to you? Ron Buck has been a full-time realtor in every economic cilmate. He knows the ropes. Availability? Have you used real estate agents in the past who were never on the other end of their phone, except via voice mail? Ron Buck knows how frustrating that can be, so he makes sure he’s there.
Are you thinking of selling your home? Then you need someone who has sold homes in all price ranges, up to multi-million dollar homes. Have you had real estate deals fall through because your agent was not qualified as a negotiator? Ron Buck will make sure that your deal closes, in YOUR favor, if it can be done. That’s because he knows the process, and can intervene at every roadblock to ensure things stay on the right path.


You won’t find someone with more expertise, who considers your interests above his own. So give Ron Buck, Realtor, a call.



Do you have a personal assistant, team or staff to handle different parts of the purchase? What are their names and how will each of them help me in my transaction? How do I communicate with them?

311_wpm_lowresIt is not uncommon for agents who sell a lot of houses to hire people to work with them. As their businesses grow, they must be able to deliver the same or higher quality service to more people.

You may want to know who on the team will take part in your transaction, and what role each person will play. You may even want to meet the other team members before you decide to work with the team. If you have a question about fees on your closing statement, who would handle that? Who will show up to your closing?

Ron Buck, Realtor, has a team ready to take care of all your questions. If you’ve used a realtor in the past whose voicemail you reached more often than him/her, you need Ron Buck.

Do you have a Website that will list my home? Can I have your URL address? Who responds to emails and how quickly? What’s your email address?

Many buyers prefer to search online for homes because it’s available 24 hours a day and can be done at home. So you want to make sure your home is listed online, either on the agent’s website or on their company’s site. By searching your real estate agent’s website you will get a clear picture of how much information is available online.

Yes. Ron Buck will list your home on many different sites, all designed to maximize the exposure of your home. In order to achieve the highest price, you need the most ready, willing, and able buyers to see your home, witness its quality and uniqueness, and be ready to place an offer. Ron Buck used to own an advertising business, so he understands the importance of all types of media to sell your home.

How will you keep in contact with me during the selling process, and how often?

Some professional real estate agents may email, fax or call you daily to tell you that visitors have toured your home, while others will keep in touch weekly. Asking this question can help you to reconcile your needs with your real estate agent’s systems.


13261_wpm_lowresRon Buck updates his clients within 24 hours of receipt of pertinent information. But, it’s also his job to lie awake at night on your behalf, so you don’t have to! An excellent, experienced Realtor like Ron Buck, Realtor, can thread that needle for you. There are often many bumps in the road during a transaction, but they shouldn’t all be the buyers’ or sellers’ headaches. Your Realtor should, as part of his job, shoulder much of that burden for you.


However, showing feedback on your home is important for you to know, so you can make changes if you need to. Are your walls too cluttered? Does the house seem dark? You need to know these things and fix them. Ron Buck will communicate in the right way, with the right information, in the right time. You can bank on it!


What do you do that other agents don’t that ensures I’m getting top dollar for my home? What is your average market time versus other agents’ average market time?

Marketing skills are learned, and sometimes a real estate professional’s unique method of research and delivery make the difference between whether or not a home sells quickly. For example, an agent might research the demographics of your neighborhood and present you a target market list for direct marketing purposes.


Ron Buck’s expertise and experience is what sets him apart. He understands the selling cycles, the pricing curve, and is an expert in your neighborhood. He will make sure that your home is priced perfectly to achieve the most offers in the least amount of time.
Will you give me names of past clients?

308_wpm_lowresInterviewing a real estate agent can be similar to interviewing someone to work in your office. Contacting references can be a reliable way for you to understand how he or she works, and whether or not this style is compatible with your own.

Ron Buck, Realtor, and broker of the JonRon Real Estate Team, will offer you any and all names of past clients. That’s how confident he is in his professionalism and his track record.

Do you have a performance guarantee? If I am not satisfied with your performance, can I terminate our listing agreement?

In the heavily regulated world of real estate, it can be difficult for an agent to offer a performance guarantee. If your agent does not have a guarantee, it does not mean they are not committed to high standards. Typically, he or she will verbally outline what you can expect from their performance. The JonRon Real Estate team understands the importance of win-win business relationships: the real estate agent does not benefit if the client does not also benefit.
How will you get paid? How are your fees structured? May I have that in writing?

contract_magnifying_glass__Alamy___Focus_onIn many areas, the seller pays all real estate agent commissions. Sometimes, agents will have other small fees, such as administrative or special service fees, that are charged to clients, regardless of whether they are buying or selling. Be aware of the big picture before you sign any agreements. Ask for an estimate of costs from the real estate agent you contemplate employing.
How would you develop pricing strategies for our home?

Although location and condition affect the selling process, price is the primary factor in determining if a home sells quickly, or at all. Access to current property information is essential, and sometimes a pre-appraisal will help. Ask your real estate agent how they created the market analysis, and whether your agent included For Sale by Owner homes, foreclosed homes and bank-owned sales in that list.


It takes many real estate transactions before a Realtor knows exactly where and how to price your home. That’s why the JonRon Real Estate Team has developed its own Pricing Strategy for each unique home it lists. Price is the most important factor in the marketing of your home, and Ron Buck will never put less in your pocket.
What will you do to sell my home? Who determines where and when my home is marketed/ promoted? Who pays for your advertising?

Ask your real estate agent to present to you a clear plan of how marketing and advertising dollars will be spent. If there are other forms of marketing available but not specified in the plan ask who pays for those. Request samples or case studies of the types of marketing strategies that your professional real estate agent proposes (such as websites, print magazines, open houses, and local publications).


As your Realtor, Ron Buck uses, and pays for, many different media in the marketing of your home. Call Ron Buck and ask him for a list!

How to price to sell and still make a profit
home_soldThe asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market.

Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price.

The objective is to find a price that the market will bear but won’t leave money on the table.
Here are some points to consider:
Time. Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value).

Value vs. Cost. Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not confuse value with cost – in other words, how much you value your home versus what buyers are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors or granite counter tops.

Keep it simple. Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether.

If you are thinking of selling in South Orange County, Ron Buck, Realtor encourages you to interview him when you are selling your next home.    The JonRon Real Estate team has the real estate product knowledge and transaction experience to assist you with buying or selling Laguna Niguel real estate, Dana Point real estate, Aliso Viejo real estate, Laguna Beach real estate, Monarch Beach real estate and Laguna Hills real estate.